Recently I’ve had the chance to meet Valerie Goode, the name behind the successful ethical & sustainable fashion label Kitty Ferreira, based in London.
The brand has launched at London Fashion Week two years ago, and it has won multiple awards from Royal College of Arts in 2013 for design innovation, and also the “Extending the Lifecycle of Clothing Design Award” from WRAP.org, which is an important government organisation.
The philosophy of the brand is to bridge the gap between the city and natural world, by using herbal dyes and natural sources such as pomegranate and onion skins in their collections. Their aim is to make sustainability and ethics more common and widely-accepted in the fashion world.
When I asked Valerie what her inspirations are for her designs, she told me that she looks at her grandmother, the person that she named the brand after. She explained how the way that her grandmother relied on the land to feed, clothe and heal herself inspires her.
In my opinion, what she’s trying to do is really impressive – recalling the pure and natural way of living of the past and using it to create something valuable and make a change in the world.
If you’re interested in ethical fashion, or want to find out more about this unique brand, make sure to check out their social media pages :
Facebook: Kitty Ferreira UK
Twitter: Kitty Ferreira UK
Instagram: Kitty Ferreira Uk
Hope you enjoyed it, thanks for reading! :)