Recently I’ve had the chance to meet Valerie Goode, the name behind the successful ethical & sustainable fashion label Kitty Ferreira, based in London.
The brand has launched at London Fashion Week two years ago, and it has won multiple awards from Royal College of Arts in 2013 for design innovation, and also the “Extending the Lifecycle of Clothing Design Award” from WRAP.org, which is an important government organisation.
The philosophy of the brand is to bridge the gap between the city and natural world, by using herbal dyes and natural sources such as pomegranate and onion skins in their collections. Their aim is to make sustainability and ethics more common and widely-accepted in the fashion world.
When I asked Valerie what her inspirations are for her designs, she told me that she looks at her grandmother, the person that she named the brand after. She explained how the way that her grandmother relied on the land to feed, clothe and heal herself inspires her.
In my opinion, what she’s trying to do is really impressive – recalling the pure and natural way of living of the past and using it to create something valuable and make a change in the world.
If you’re interested in ethical fashion, or want to find out more about this unique brand, make sure to check out their social media pages :
Fashion and art collaborations have become quite common nowadays, for example especially high-end brands like Chanel have done many exhibitions in different parts of the world and continue to do so (Mademoiselle Privé Exhibition started two days ago at Saatchi Gallery).
Louis Vuitton is one of those brands that show a great interest in the art world; as their numerous collaborations with artists in the past also point out (e.g. their collection with Japanese artist Yayoi Kusama in 2012). As it can be understood from the name, “Series 3” is the third of their “Series” exhibitions – the previous ones have started in Los Angeles and Tokyo, and then continued in other cities.
I visited the exhibition about a week ago. It’s at the 180 Strand building near Somerset House, and it’s about the brand’s artistic director’s inspirations for the creation of the Autumn-Winter 2015 collection. As a whole I found it quite successful, as the designs of the brand are displayed in a minimalist, virtual and dramatic atmosphere; this way the focus is always on them. For instance the all-white mannequin sculptures that are decorated with LV accessories make the products stand out significantly.
The use of dim lighting and different videos giving an insight to the creation process are outstanding, especially the ones that show how LV bags are hand-crafted are very interesting. There are also catwalk videos which are shown in separate vertical screens, which make you feel like you are in an actual fashion show. Finally, one of the greatest parts of the exhibition to me is the part where a craftswoman working at the LV workshop in France gives detailed information about the bags and answers the questions of the visitors.
Here is the link of Louis Vuitton’s official web page that gives detailed information about the exhibition if you’d like to find out more.
I hope you enjoyed my first post, would love to hear your thoughts!