Fashion and art collaborations have become quite common nowadays, for example especially high-end brands like Chanel have done many exhibitions in different parts of the world and continue to do so (Mademoiselle Privé Exhibition started two days ago at Saatchi Gallery).
Louis Vuitton is one of those brands that show a great interest in the art world; as their numerous collaborations with artists in the past also point out (e.g. their collection with Japanese artist Yayoi Kusama in 2012). As it can be understood from the name, “Series 3” is the third of their “Series” exhibitions – the previous ones have started in Los Angeles and Tokyo, and then continued in other cities.
I visited the exhibition about a week ago. It’s at the 180 Strand building near Somerset House, and it’s about the brand’s artistic director’s inspirations for the creation of the Autumn-Winter 2015 collection. As a whole I found it quite successful, as the designs of the brand are displayed in a minimalist, virtual and dramatic atmosphere; this way the focus is always on them. For instance the all-white mannequin sculptures that are decorated with LV accessories make the products stand out significantly.
The use of dim lighting and different videos giving an insight to the creation process are outstanding, especially the ones that show how LV bags are hand-crafted are very interesting. There are also catwalk videos which are shown in separate vertical screens, which make you feel like you are in an actual fashion show. Finally, one of the greatest parts of the exhibition to me is the part where a craftswoman working at the LV workshop in France gives detailed information about the bags and answers the questions of the visitors.
Here is the link of Louis Vuitton’s official web page that gives detailed information about the exhibition if you’d like to find out more.
I hope you enjoyed my first post, would love to hear your thoughts!